First Step on Employer Branding

The first Step, Understand what is EB? An employer brand is a company’s reputation as an employer. It is how people perceive a company in terms of its values and work environment

Why is Employer Branding important?

- Its maintains the company reputation

- It demonstrates the culture of the organization

- Job-seekers perceive your organization positively

- Attracts top talent

- Gets an increasing number of suitable applicants

- Helps hire at competitive compensation

- Reduces time to hire

- Improves retention

Speak to your current and past employer to understand

- What do they really want?

- What will work for them?

- What will attack them?

"Understand the area you can improve and do better"

Offline Branding -

1.Reaching out to all top most universities to hire the best engineers.

2.Reaching out to Industry event/conference to promote a brand and hire engineers and you can place your company booth.

3.Very importantly, all stakeholders would be interested to talk/do seminars on university and Technical events about the product because if you are on B2C and B2B product so any students OR any professional can buy a product if they wanted.

4.Be the organizer of Hackathon/ buck bounty/Talent Day/Recruitment event at your office/University so that we can hire great talent.

EMPLOYER BRANDING AT CHULALONGKORN UNIVERSITY FOR MASTER DEGREE RESEARCH SEMINAR

EMPLOYER BRANDING AT STAMFORD INTERNATIONAL UNIVERSITY

Company booth at Zinnov Conference

Employer Branding(Citrix R&D) at Zinnov Confluence 2017, Zinnov Confluence is the largest event of its kind in India, drawing over 2500 attendees from 450+ corporations, leadership and networking platform for CEO level, senior engineering, technology, and business leaders from across the globe

Google X-ray Search Can help you find some Industry event/conference

Let's take an example of the Nutrition industry

Online branding –

1. Creating some Video/content by internal employees that actually work in the place. Ask them to talk/write about internal culture.

2. Sharing Internal team video in offline branding event/university and letting them know how office and team they going to join looks like

3. Sharing stories of an internal employee who have completed 3 months in your organization and ask them how this 3 month looks like.

4. Global culture is different from country and internal team culture. Every hiring manager has his own style of working. Share their story, how he motivates and mentor his team.